Certified Craft Beer Guide Training Course Info

Course objectives

Educate participants on basic beer styles and brewing techniques. Provide participants with a comprehensive understanding of the local craft beer scene, including a map and contact details of breweries. Equip participants with marketing strategies to effectively promote and sell brewery tours. Offer accreditation through the CBASA Certified Craft Beer Guide program upon successfully completing the course.

Benefits for Participants

By completing the Certified Craft Beer Guide Training Course, participants will: Enhance their knowledge and expertise in craft beer. Gain access to a network of local breweries and industry professionals. Acquire valuable marketing skills to grow their tour guiding business. Boost their credibility and marketability as certified craft beer guides. Additional benefit: Beer Route will list your tour on our site and offer you the option to negotiate more comprehensive market access.

Duration and Format

The training course will combine a half-day in-person session (including a brewery tour and guided tasting session), virtual lectures, and self-paced reading/study modules. All modules must be completed, and an online assessment must be passed in order to receive accreditation.

Course Content

1. Beer Basics: Introduction to beer ingredients and brewing process. Overview of beer styles, including ales, lagers, stouts, and IPAs.

2. Local Craft Beer Scene: Detailed exploration of local CBASA member breweries, their histories, and specialities. Mapping the brewery landscape with emphasis on key locations and points of interest. Establishing relationships with breweries and fostering collaboration.

3. Marketing and Promotion: Creating compelling tour itineraries and packages. Utilising social media, websites, and other platforms for promotion. Developing partnerships with breweries existing platforms to stay up to date with promotions and events.

4. Certification: Assessment of participants’ knowledge through quizzes and practical exercises. Issuance of CBASA Certified Craft Beer Guide accreditation upon successfully completing the course, including a digital certificate and social media pack to add to social media and website pages

Cost

R1000 (R850 sponsored by CBASA) R150 due from participant registration and payment: www.beerbootcamp.co.za